Mumbai is a city which never sleep, they say. It is also a city constantly on the move.
However, I have also come to believe that Mumbai loves to GIVE. People may complain about the
insane traffic, the stench, the potholes and the crowds. But when it comes to doing something for
others, there is always an extended hand. The aftermath of many a disaster is evidence of this
generosity. But how does the city respond in good times? As generously, so has been my
experience. DaanUtsav after DaanUtsav.
Three years ago, in another avatar, I had co-led an initiative which gave me the first taste of Mumbai
as a city-with-a-heart. The Railway Station Beautification project, Hamara Station Hamari Shaan,
also celebrating Daan Utsav saw close to 25,000 people throng across various railway stations
wanting to do their bit for the city.
Which is when I realised, there is an extended hand, there is a heart which is deeply connected to
the giving hand. All that is needed is the right cause.
Last year, as founder and CEO of Project Mumbai, when I first began talking about it, I realised every
one seemed to be aware of the perils of plastic, but no one knew what to do next. The Mumbai
Plastic Recyclothon was our simple and yet sexy initiative to inspire people.
We at project Mumbai wanted people to do something for Mumbai. To Participate and own the city
which they felt so strongly for. When we announced the Recyclothon, making it a sexy offering, they
responded and how.
Close to 80 thousand people donated their plastic (our proposition was simple—just give away
whatever plastic you can. We shall pick it up from you and recycle it. Early this year, from the
recycled plastic, we managed to try making benches as well and we are working on the feasibility of
increasing the production of such benches, which can be installed in BMC Gardens.
So, while The Mumbai Plastic Recyclothon (2018) was a testing ground, this year, as we launched
The Mumbai Plastic Recyclothon-Ek Baar Phir, has been a game changer in the joy of Giving.
Celebrating and coinciding with DaanUtsav, with Project Mumbai, I announced The Mumbai Plastic
Recyclothon-Ek Baar Phir (which loosely translated means, we are back) in early September. But this
time, we have made it bigger, better, more interesting and meaningful.
This year, we expanded our footprint beyond Mumbai. To Navi Mumbai and India’s biggest district,
Thane.
The response has been nothing less than overwhelming.
What did we do? We just gave a call to action for people to give away (Daan) of their plastic. Any
kind of plastic. Bags, packets, pouches, mugs, broken buckets, bottles, sachets, just anything they
would wish to give away.
We also promised a free pick-up of their Daan, from their doorstep. The only pre-condition being,
they should register on our website with a detailed address, point of contact and choice of date (we
kept the collection date from October 2 to October 8, as India celebrates DaanUtsav during this
time).
As registrations opened up, our office resembled a call centre with calls pouring in, registrations
building up by the minute. From an 85-year-old from a Pedder road bungalow in South Mumbai to a
40-year-old housewife in Kharghar in the distant suburbs. From a social activist in Bandra to a car
dealer in Mira road, they all joined in.
From individuals, to Housing societies to Corporates to Schools and Colleges, they all were in the
rush to volunteer to donate plastic. And to spread the word.
A housing society with 1500 flats in Jogeshwari to a cluster of 90 buildings in Goregaon. A cluster of
colonies in Kharghar to schools with over 1000 children like Holy Family School in Chembur or the
Vissanji Academy in Andheri (both these schools had donated plastic last year as well), joined in.
At last count, we now have close to One lakh Twenty Five Thousand Six Hundred and Twenty Five
Mumbaikars planning to donate plastic through the Mumbai Plastic recyclothon-Ek Baar Phir. The
number is only growing.
Then began the logistics planning. Newspapers loved the idea and they began writing. Recyclers felt
excited by the proposition. They also helped us with transport and drop off points, and interesting
ideas in recycling.
We also came up with two more offerings. Daan Mein Jaan was our way of urging people to come up
with ways that plastic can be recycled into amenities for the city. (Make manhole covers for
Mumbai, suggested someone on our website) and Plastic Daanav (little monsters) was our action call
for schools and colleges. We also promised to see the installation and reward the school with pencils
recycled from plastic.
To larger housing societies, I thought why not use the plastic they have donated to convert it into big
garbage bins.
It was also turning very exciting.
Our job had been made easier by the Hon Prime Minister, who had, in his Independence Day
address, urged people to donate plastic and recycle it.
We were two steps ahead.
Not only had we started this initiative last year, but were scaling it up this time. To every individual
plastic donor, we were gifting cloth bags in return, carry a cloth bag the next time you step out, we
told them. Keep it tucked into your bike or car or in your purse, so you don’t feel tempted to pick a
plastic bag from your vendor, we told them.
While offerings came pouring in, we were also concerned with the aesthetics of it all. Support came
in from students and faculty of the JJ School of Arts. They are going to help us provide designs to the
amenities. Not just they, in case we have some plastic which is worth recycling, we plan to create
Live Plastic works of art (installations) in public places, with messages on reduce and refuse. Or
recycle.
Our web board is full of messages of support as well. People have begun offering support in all
forms. A 14-year-old from Oberoi International has said he wants to volunteer for anything that we
do.
A retired IT professional from one of India’s best-known Corporate firms says he has the time and
inclination. These are among at least a hundred others, including housewives, professionals and
doctors, wanting to do something for their city.
And there are scores of others wanting to do away with plastic. Do the Daan on a regular basis.
Inspired by this, I have decided to not let this movement be limited to Mumbai, Navi-Mumbai or
Thane. Or not be limited to DaanUtsav either.
The Plastic Recyclothon, by Project Mumbai was Ek Baar Phir, this year. Will surely be a Baar Baar
Phir, from November. And do not be surprised if you see it taking place in a neighbourhood near
you. In your city.
What started as an idea, has now turned into a people’s movement. There certainly is Joy in Giving.
Thank you Mumbai.